ThinkBig Production Logo ＋ Website Design

ThinkBig Production is a video/movie film. we help to build their branding such as logo, name card and website design.

Design Process: "Think Big Production" Brand Identity

Client Discovery & Research  

I begin every project with in-depth conversations—asking questions, listening, and chatting until I uncover the core direction and valuable insights. For this client, "Think Big," the goal was clear: their brand needed to reflect boldness, creativity, and playfulness. The company name itself suggests ambition ("Think Big") and a mindset full of innovative ideas.  

Initial Concept Exploration 

My first instinct was to draw inspiration from film and motion, tying into themes of storytelling and vision. Research led me to classic film reels, but I questioned whether this aesthetic felt too dated for a modern brand. How could I reinterpret cinematic energy in a fresh way?  

Brainstorming & Visual Solutions  

I shifted focus to broader video industry elements—playback symbols, equipment, and motion graphics. That’s when the *play button* emerged as a strong, universal symbol. During sketching, I noticed something unexpected: the spool of a film reel resembled the Chinese character *"大" (BIG)*—a perfect serendipitous connection to the brand name!  

Final Design Execution  

The final logo merges clever symbolism with bold simplicity:  

•⁠  ⁠*Five dynamic play buttons* radiate outward, their arrows converging at the center to create focus and movement.  

•⁠  ⁠*Negative space* subtly forms the character "大," reinforcing the "Think Big" ethos in both Western and Eastern contexts.  

•⁠  ⁠The result is striking, playful, and deeply intentional—a visual metaphor for big ideas in motion.  

•⁠  ⁠The colour combination — use varies and brighten colour may feel playful.  

This project reminded me how curiosity and iterative exploration lead to the most impactful designs.